Phewwww! There was me thinking newspapers had to work out how to get their arses in gear and get online properly. Turns out they don’t after all. Is just a fad you see. A mere phase:

The current obsession with internet advertising and Facebook will gradually go the way of all the digital fads over the last few years.

Not my words, but those of Mark Ashley, managing director of the Wigan Courier, pictured below on a recent family holiday:

I know what he means though. Digital fads, they’re everywhere. I mean, that quirky little Amazon site soon dried up, didn’t it? And that eBay… pfft.. no-one uses that anymore. And to think we all thought E-MAIL was a good idea! Aaaahahaha!

No.