Posts Tagged ‘paul bradshaw’

Not convinced? 10 things to change your mind about Twitter

February 17th, 2009

gorillaYesterday I went up to Birmingham to visit Paul Bradshaw and his online journalism class.

Knowing Paul’s area of expertise — social media, web 2.0 and how it all rolls up into one tasty journalism package — I was curious to see how he taught his craft.

Not that I doubted his abilities as a tutor or anything — more that sometimes I feel a lot of social media is unteachable. In the same way that if someone keeps insisting you watch a film, or listen to an album, you somehow start to get fed up of being told how to spend your leisure time.

You have to ignite a bit of interest.

Before I would come up with lots of philosophical ways of telling people why Twitter is the canine’s crackers (“You can connect with conversations and communities all over the world” …blergh), I’m beginning to think that maybe gimmick-y ideas are in fact better to at least get people started. If nothing else, a nice gimmick will remove the chore element of converting someone.

Twitter isn’t a gimmick, but gimmicks keep someone entertained. Allowing them to discover the real power of Twitter… engaging with like-minded— you get the picture. So here we go:

10 things to change your mind about Twitter

1. You’ll know about stuff before everyone else does. There’s nothing quite like breaking news, is there? BreakingNewsOn is so quick it makes you wonder if they’re not watching our every move. Scary.

2. You can use it to find out what people think… about anything. Are you a PR? Search for your clients products and see how they’re getting on. If you represent Nike, it may be motivating to know that people generally like your brand. If people hate your product, maybe you can’t afford to ignore them.

3. You can find people who like what you do. Got a hobby? Find others that have that hobby too. That not good enough for you? Find people with your hobby…  near where you live.

4. You can use it to get help. Technical problem? Tweet it. You’ll be surprised at how quickly you’ll get an answer.

5. It can transform your career. Think of five places you’d like to work. And then think of the people who have the power to make that happen. Wouldn’t you love to get them in a room to hear what you have to say? Well hurry up — follow them and get talking. It works.

6. You can campaign for good. Yes, it’s a bit cheesy, but Twitter is fast becoming the most effective word-of-mouth tool in the world. With one simple ‘re-tweet’ (that’s someone copying your message), your ideas could be exposed to thousands. How about @twitchhiker, going around the world using Twitter contacts and very little else. Or TwitterTitters, using Twitter to create a funny book for Comic Relief?

7. You can talk directly to people in power. You know what’s annoying? Wheelie bins. Bloody, rubbish, smelly wheelie bins. If I lived in West Bromwich I’d be able to have right old whinge about it to Tom Watson, the local MP. He’d probably reply too — all without the need for tiresome official channels that are generally a pain. Not all MPs are on Twitter, but the number is growing steadily. Get stuck in.

8. You can read stuff you’d never normally have found. This is a tricky one to explain, but you know how you’re chatting with your friends, and they say something like “Oh, I saw this on YouTube the other day” or “Did you see that screamer scored by Aberdeen at the weekend?”… well, with just a little URL they can share their delight with you. Don’t underestimate how useful this is. Especially when someone sends you a website that allows you to place a rasher of bacon over a webpage.

9. You can use it to save heaps of time. “I haven’t got time to Twitter!” you say? “Madness!” say I. Harness your Twitter friends to help you out. “Where can I find a wi-fi pub around here?”… you’ll get an answer. “I need a restuarant for Friday night in Oxford”… you’ll get a personal recommendation in minutes — rather than having to spend ages looking online for a decent place and then not really knowing until you get there. Timewaster? No chance!

10. MC Hammer is on there. Can’t touch this.

So there we have it. And while you may think I stuck ol’ MC Hammer in there for a laugh, it’s actually quite an important point. Sometimes it’s that little piece of novelty that will tip someone over the edge — curiousity is enough to start the Twitter-ball rolling.

This is by no means a top ten of uses for Twitter. No way. It’s instead a list of things you can shove in the direction of anyone that says: “Twitter? Pathetic. Why would I want to know what Jonathan Ross is having for lunch?”

The new way to learn journalism

January 20th, 2009

There’s a very interesting piece in a Guardian supplement today about something they’ve labelled University 2.0.

Annoyingly — and surprisingly, considering it’s the Guardian — the article isn’t online. But not to worry, I’ll quote the bit that got me thinking:

“[Peter Scott (director of the Open University's Knowledge Media Institute)] predicts that students  will soon be mixing their higher education experiences from resources all over the world, choosing to study at Harvard, say, while listening to lecutres from Oxford, taking part in discussion groups at the University of Mumbai, and sitting exams somewhere entirely different.”

Isn’t that great? Pick ‘n’ Mix education. The finest material from the finest institutions.

A date with Greg Linch and Andrew DeVigal

And, of course, this is already happening. A fortnight ago I logged on to Twitter to see Greg Linch tweeting about his imminent live webcast with the New York Times’ multimedia editor, Andrew DeVigal. I’ll pop in and have a look, I decided, not because I was really interested in sitting down for an hour and watching, but because I a) like Greg — our careers seem to run in parellel in some weird way and b) I wanted to see if it was any good.

And boy, it really was. Watch it here. Now while the shot may have been a little dark (owing to the fact Andrew was doing a presentation), it didn’t detract from the viewing. And even when the audio dropped out of sync every so often, it didn’t really matter too much.

Why? Because Andrew was brilliant. Engaging and well-prepared, his ‘lecture’ was more like a Jobs-like keynote… pacing around the room, getting excited about what he does.

And then add to the experience that while this was going on, Greg was popping links into the chat panel so that we could have a go at what he was talking about. For example, when Andrew mentioned the Virginia Tech graphic… Greg popped up moments later with a link. In that respects, this experience was actually superior to actually being there.

Oh Mindy, you came and you gave without taking

Really, she did! And indeed… she does. Constantly. Mindy McAdams, I mean. She puts her courses online so we all can learn. I used them extensively to prepare my work for New Zealand. Not because I was lazy and just wanted to copy, but because I know that Mindy is possibly the best in the world at what she does. How do I know this? Because she puts it all online. So, if the worry from colleges and universities is that free courses will mean no students — I’d argue it means the opposite. If you do a great course, we’ll all know.

Mindy doesn’t stop there. Not content with just plonking course syllibi online, she also makes online content for teaching too. Made for her students, but shared with the world. Want to learn Flash? Take a look.

Let the thinkers do the talking

So, from the practical skills-learning of Mindy, to the theoretical get-your-mind-thinking work of Adrian Monck. I was lucky enough to catch Adrian in Cambridge last year as he introduced his new book, ‘Can you trust the media?’. He is a strikingly nice bloke and, even more importantly, he discussed things that still embed themselves in my head on a dayt-to-day basis. As I established over dinner one night in the company of Martin Hirst and Jim Tucker, a good ethical brain is as important to a journalist as his newsgathering skills.

Adrian shares his thoughts on a daily basis. Offering up links and resources that, in previous years, would traditionally be saved for his students — he teaches at City — tied up in reading lists that are as long as they are tedious.

And then there’s Paul Bradshaw, David Dunkley Gyimah and the brilliant Jay Rosen. What a dream team! Not to mention all the educational journalism blogs out there. 10,000 Words being the best example right now.

Please, sirs, can we have some more?

So all that’s great, isn’t it? Of course it is! You’d be mad to argue that all this information in the open internet isn’t promoting better journalism.

As ever, we can do so much more. At the University of Lincoln, the wisdom-ous Richard Keeble organises a series of guest lectures every fortnight. Past speakers have included the BBC’s Jonathan Charles, Channel 4’s Dorothy Byrne and, the speaker that really kicked off this blog for me, Philip Knightley.

They were all brilliant sessions. With some lively Q+A. Next month, Lincoln will be hosting Will Lewis, editor of the Daily Telegraph. I’m going to try and go. But couldn’t this be streamed too?

I know other universities are holding similar sessions. And I’m sure we’d all be interested in what each place is learning about — so why can’t we share? Why can’t some students at these universities be shown how to set up a camera and stream these guest lectures to the world. I’m sure, like when I logged on to Greg’s feed, we’d have journalism students from all over the world chipping in to ask questions, get involved in discussion and, above all, LEARN.

The great open-source syallabus

In the last month I’ve attended a lecture at the University of Miami, courtesy of Greg, and asked a question to the multimedia editor of the New York Times. I’ve taken a course in Flash journalism — thanks to Mindy — and read about the pros and cons of digital recorders — handy for the future, definitely. I’ve considered the effect of the media blackout in Gaza thanks to insight (and links to other opinions, let’s not forget) from Adrian Monck. I’ve discovered some nifty resources for following breaking news thanks to 10,000 Words. That’s one hell of an education.

It’s time to relieve the stress of RSS. Newspapers, make your own readers!

September 30th, 2008

In the past week, Paul Bradshaw wrote what he called one of the most important posts he’s ever made. Here it is.

In it he describes how the era of the awkward, socially backward geek is nearly behind us. They’re not geeks, he says, they’re early adopters. And you’d better listen to them if you want to stay a step ahead of the game.

What Paul didn’t mention in his post, and what I feel is worth pointing out, is that as well as being early adopters, geeks are also early rejectors too.

In other words, listen to the geeks. If they use something for a long time, then it’ll slowly become mainstream. If they ditch it, then you should ditch it too.

This theory stacks up for almost any example I can think of. Except one: RSS.

Really Simple Syndication. Now, you and I know it’s brilliantly simple, but for some reason it has yet to hit the mainstream.

So why hasn’t it taken off? I’ll offer up some reasons for debate:

  1. People don’t know what it is. This, as I see it, is the most minor problem — people can learn. I asked my Dad if he’d ever heard of RSS. He said no. More needs to be done by news companies to make sure people like my Dad know what RSS, and why it is of use to him.
  2. We’ve got the language all wrong. Feed this, feed that. Subscribe to this, subscribe to that. The word ‘feed’, in everywhere other than the internet, means the reverse of RSS. When you feed something, it requires YOU putting something in. You feed a paper shredder with paper. You feed your dog by giving it biscuits. And then there’s subscribe. We’re on a newspaper website — is it unreasonable when non-tech-savvy users associate the word subscribe with handing over money?
  3. RSS readers are too complicated. Using RSS is messy if you don’t know what you’re doing. Sign up to a service (or download a program) and the first thing it’ll ask you to do is add a feed URL. Feed URL? Normal people don’t know what a feed URL is. You’re scaring them off.

Why can’t feeds just be called ’stories’? Why don’t we ‘follow’ stories instead of subscribe to them?

Why are we relying on explanations like this to educate readers?

Newspapers need to make and market their own RSS readers.

Think about it. Make an RSS reader, and invite people to sign up. Once set up, offer a huge array of simple one-click subscribes, sorry, follows. You could even make this follow list user generated — if you find a lot of people are manually adding feeds, then these can be added to the simple one-click list.

And if you’re wondering how it makes money, then think of it this way: “Hello Mr Website Owner, for £loadsa-wonga we’ll add you to our list of feeds,” you say.
“Wow! Great! Now I have thousands of new readers clicking on my ads!” say they.

What’s more, just think of the hits. Now that your readers don’t need to go to each of their favourite sites to read new stuff, they’ll spend more time on your site. And with all those reading habits you’ll be able to target adverts like never before, right down to knowing if Bob from Newquay keeps making the type bigger. Maybe he wants some new reading glasses?

It solves all the problems I’ve described in this post. First, you’ll have a nice new budget to advertise your ‘Story Follow’ service, thus people will know what it is. Second, because you’ve made the technology you can strip out all the horrible terms like feed and subscribe and replace them with friendlier ones. Words that makes sense. And finally… users will feel at home using a website from a brand they trust.

Everybody wins.

Me on Radio New Zealand’s Mediawatch

July 7th, 2008

Yesterday, I shared the bill with Paul Bradshaw on Radio New Zealand’s Mediawatch program.

Paul was discussing Jolly Journalists — of which I am one! — and I was interviewed about my trip here in New Zealand, but also about online journalism in general. I hate myself on the radio (don’t we all?) but I think the show’s a pretty good listen.

Click here to listen to the clip (Windows Media Player). Paul’s bit is 13 minutes in, and I’m on after that at about 19 minutes in.

Must point out this blog isn’t “award-winning” as Colin describes, although if anyone wants to give me an award… then you’re more than welcome :-D

Twitter overkill: You can only liveblog LIVE events!

April 4th, 2008

I’m a big admirer of Paul Bradshaw. It’s heartening to know that we have tutors of his quality working in journalism education.

But I can’t see the point in this: Live-reviewing a book on Twitter.

Now I’m sure that Paul is merely experimenting with this technique. It’s always good to do that, but really, this is just Twitter overkil. On Twitter, I follow Paul Bradshaw’s tweets. Indeed, today, I’m ONLY following Paul Bradshaw’s tweets. Most of the others have been pushed off the page.

Twitter is the perfect tool to cover a developing story. Or to give momentary status updates of interest.

A book is a book. It’s not changing. Read it all and then tell me whether it’s any good or not.

You can’t provide live coverage of something that is, y’know, not live!