Say what you will about the Guardian, but you have to admire this effort: Katine, it starts with a village.

The idea: partnering up with Barclays and AMREF to raise awareness and — don’t forget this bit — lots of money to help develop a village in Uganda. For more info, check our their site.

Very brave. This is a potentially boring story. Not because the subject isn’t important — of course not — but from a story-to-story point of view, there will be little going on. This is a story that will develop over time, hopefully leading to improved life for the villagers. But, even if it is a success, it will never provide a headline grabbing scoop — such is the nature of charity.

The project was the subject of discussion last night at a Polis Media event. Read some very interesting — and honest — accounts of the success of the Katine project from Charlies Beckett (Director of Polis) and also from Journalism.co.uk’s Laura Oliver.