Oh my.

There’s a lot to be said about Sir David Tang’s ICorrect. Sky have given the background. It’s a new website which invites celebrities and other public figures to, the creator says, “correct permanently any lies, misinformation and misrepresentations that permeate in cyberspace”.

Users can sign up, bring attention to a mistake and then write their side of the story alongside it. This is important, they say, as “the likes of Wikipedia and Google searches consist entirely of hearsays”. Apparently, ICorrect lets users permanently “correct” these sites.

That’s an odd claim. It does nothing to change the websites in question, and it comes at an extortionate price: £600 a year, or £3,100 if you’re a company.

Amazingly, it seems to boast top names like Michael Caine, Naomi Campbell and Cherie Blair.

It’s probably the greatest get rich quick scheme I’ve ever come across – an inkling which was confirmed with this priceless correction from Sir John Bond, the chairman of communications giant Vodafone:

I wish to correct my entry in Wikipedia. I was born on 24 July 1941. I am not The Honourable. I joined The Hongkong and Shanghai Banking Corporation at the age of 19, not 21. I have not worked in the Middle East. I was posted to New York, not Buffalo. I spent one year in the USA as an English-Speaking Union scholarship student at Cate School, near Santa Barbara, California, not two years.

Incredible. £600 to correct a mistake on a freely-editable online encyclopedia. Hilariously, the Wikipedia entry is still wrong.

Tell you what, celebs, I’ll charge you £300 for five years to write your corrections to the international media in the comments of this post. Knock yourself out.