Journalism.co.uk’s John Thompson writes:
Multimedia for multimedia’s sake rarely works, and is often embarrassing. If you are going to do it, either do it well enough so it works as a standalone item or do it to complement your written coverage – for example, add a link to the full sound file of your interview with someone in your article, or a link to the video of someone’s entire speech at an event. The latter will enhance the transparency of your journalism too.
When I worked for Staples, I used to have to carry around a little piece of paper with the ‘values’ printed on it. And indeed, I have the BBC values in my pocket right now. But if I were in charge of a newspaper, I’d have this on the wall. Blown up to 100pt font. Because it really is the essence, isn’t it? It’s all about creating the complete package. Don’t just say “we’ll do video” for a few weeks solid just because you’ve got a new camera. Do video when it’s needed. Take pictures when they’re needed. And, for heavens sake, it’s not hard to upload an audio file of your interview. Just get on with it.
Nine other tips from John in his post: Ten things every journalist should know in 2009
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