Publisher wanted: The New Blogger’s Handbook

November 10th, 2008 by Dave Leave a reply »

Here’s something I’ve been thinking about a lot recently. The sort of thoughts that plonk themselves in your mind just before you’re about to go to sleep, making your brain come alive, not letting you chill out and drift off.

Today I mentioned on Twitter that I was looking to publish a book. Since my first blog post back in December 2006, I have come a long, long way. I owe a huge amount to this humble web page.

Through this blog I have experienced some wonderful things. I have met some fantastic people. I have had some exciting experiences. And, I’m not ashamed to admit it, I have made some good money.

I don’t think this is a fluke. In fact, I’m sure it isn’t. I don’t think I’m an exceptional writer. A good one, I hope, but no better than thousands upon thousands of student journalists who go out there hoping to make their name in the industry. One fellow journalist wrote about this — about me — last week, and I’ve been meaning to post his thoughts ever since. Sadly, he seems to have deleted his blog posts.

He had it spot on. He said it wasn’t what I was writing, or how my skills as a journalist measured up against others. No, it was that I had managed to create an outlet for debate and discussion, drawing on a slightly-techy background. Once I created my blog, I set about getting to know people. The rest, as they say, is history. Or, in this case, it’s Google cache.

I’ve gone from blogging for one man and his dog to blogging for arguably the greatest media outlet in the world. But as the now anonymous blogger said, it’s no fluke.

The New Blogger’s Handbook will pass on every pinch of knowledge I’ve gained since starting jBlog. It will share tips that are both practical and enjoyable to carry out. Here’s my proposal:

The New Blogger’s Handbook

davelee_bookcover

Whenever I tell people about blogging, whether it’s a presentation, a lecture or even just a chat, they’ll always ask the same thing: “How do I get started?”

I’ll pass on a few quick tips, but it’s never enough. Now, I can recommend my book:

Synopsis: Finally, a guide to blogging for normal people. The New Blogger’s Handbook guides any rookie through the wilderness that is the blogosphere. It will divulge everything you could possibly need to know about blogging.

From setting up (what sites to visit, what tools to download, what name to pick) to using your blog to enter your dream career, this book will offer practical and fun tips.

Chapters will include:

– Starting out: Do you want to spend money or do it for free? What software will suit you best? Do you want to do audio or video posts? All these questions answered and more in this chapter explaining the most common new blogger’s problem: “Where do I start?!”

– But I don’t know what to write about: Sometimes even the most brillaint of bloggers can find it hard to write regular posts. This chapter will help you find inspiration, and guide you, step-by-step, into setting up RSS feeds, email alerts and many more tools to help bring content to you.

– The Blogger’s Code: Now you’ve got your own blog, don’t spoil it by committing any blogging faux pas. This chapter will focus on unwritten code of bloggers, covering aspects like linking in/out, as well as what pictures you can use and how to credit for them.

– Keep secure: If you plan to blog a lot about yourself, you need to keep safe and secure. This chapter will go over every safety aspect of blogging, from keeping your software up to date, to what you should and shouldn’t say online.

– Getting read: How to attract people to your blog. We’re not just talking bumping up your Google ranking with sneaky tricks here, but actual proven techniques for getting your blog read by people who really matter. It’s not how many visits you have, it’s who they are that counts. You want people who can raise your profile, and people who will want to work with you.

– There’s more to blogging than just blogs y’know: You may think a good blog is all you need to succeed. For some, this may be true, but for others, using some of the many other social networking tools can help develop your online persona even greater. Starting with likes of Twitter — getting followers, integrating Twitter with your blog, gaining contacts — and ending with the potential goldmine that is Digg and StumbleUpon, this chapter will make you at ease with everything Web 2.0.

– Resources, jargon-buster and links: Just like a good blog, no book would be complete without passing the reader on to other places of interest. This section will offer an organised list of online resources, a handy jargon-buster, and links to many blogging related websites to help you on even further.

This is just a sneaky peak at the potential content of this book. I’m convinced that anyone can become a successful blogger if they tips I’ve picked up along the way.

If you are interested in publishing this book, please get in touch.

For more information on the history of jBlog and why I should write this book, please click ‘Read more’:

This blog will be three years old next month. In that time, jBlog allowed me to really get out there. As I’m trying to promote my book idea, I’d like to highlight a few (in chronological order):

  • In January 2006, one of my posts was picked up by one of the most prolific media bloggers in the UK, Martin Stabe. Despite originally calling him Michael, early conversation gave birth to a professional relationship that saw me bag a work experience stint at Press Gazette.
  • That summer, before heading to Press Gazette, I got in touch with Katie Lee at Shiny Media. I asked if I could blog for one of the sites in the Shiny network. “Yes!” she said, after reading my blog and laughing — I remember correctly — at a micky-take post about liveblogs. I worked full time for Available For Panto. I’d become a paid blogger.
  • Of course, while all this was going on, I had a university course to be getting on with. My disseration was on sources in the media, and I blogged that I wanted to talk to Andrew Gilligan. I asked everyone what they would ask him. The response was phenomenal. In the end up, what started out as a request for a chat ended up being lunch with the man outside the offices of the Evening Standard.
  • We had a good chat. He suggested I work with him in the new year. I accepted his offer, and found myself inside one of the biggest London stories of the year — the fiasco between Ken Livingstone and key adviser Lee Jasper. Words cannot describe the lessons learned.
  • Working with Andrew also saw me become a television superstar. Ok, not quite, but I did end up on television. First as a guest on PressTV’s Between the Headlines, and second making a somewhat cameo appearance on Channel 4’s Dispatches. It was on PressTV that I launched my career as a top political pundit, proudly stating that America wasn’t ready for a black presidential nominee, and that Hilary Clinton would get beat by John McCain. Then again, I was hardly the only journalist to think that, was I?
  • It was around this time that I became Press Gazette’s official student journalism blogger. That was, again, all thanks to Martin Stabe. With this steady flow of income, I could finally quit my job at Staples.
  • Then there was an earthquake. In a rush of excitement, I posted a video on YouTube. Let’s just say it went viral. I was soon contacted by Sky News’ Rob Kirk (remember… the one I interviewed on the sun-lounger) who offered me two weeks work experience at Sky News Online. While I was there I met a great reporter called Julia Reid, as well as Glastonbury founder Michael Eavis.
  • Unbeknown to me, while all this was going on, I was being watched by a certain Jim Tucker. Jim lives in New Zealand, and is the former editor of a national Sunday newspaper. He now runs Whitireia Journalism School in Wellington. And he wanted me to teach online to his students. In New Zealand. There is still a dent in my floor from my dropped jaw. I gleefully accepted his offer, and travelled over there, meeting so many brilliant and wonderful people. It was time well spent, the website I created for them — www.newswire.co.nz — has gone from strength to strength. I am very proud of this, and I will return soon.
  • And now, here I am. I have just taken up a role as co-editor of the BBC Internet Blog. I got this job through Martin Stabe. Yes, the person who was the very first to link to my blog.
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12 comments

  1. RT Wilcock says:

    I like the “this is your life ” bit at the end Dave. To think, Lincoln 08’s most successful Journalist so far is not invited to talk at Lincoln 08’s success stories lecture tonight. I think that symbolises that you’ve been ostracised from Lincoln lol

    Anyway, i think the book sounds good. Especially coming from a person who has worked very hard for all of it and hasn’t sold out as such.

    Keep up the good work Dave.

    RT Wilcock’s last blog post..Snippets from others: 8/11/08

  2. Dave says:

    Lol. Technically speaking I was invited to the talk tonight, but the commuting troubles to Lincoln would mean having to take the day off… and since I’ve only just started that seemed like a bad idea. Not to worry.

    Sold out as such?! Haven’t sold out at all you cheeky…. erm, well perhaps that Big Brother blogging job was a bit off, but still, food on the table and all that. :-D

  3. RT Wilcock says:

    Nah, i wasn’t aiming at that lol. I was aiming at the fact you left Wordpress a long time ago for all this shiny new output lol.

    Just kidding, all the best mate

    RT Wilcock’s last blog post..Weekend’s talking points

  4. Linda says:

    Dave, if you want to get a publisher interested then flag up more why your book is better than any that are already out there from people who make an excellent living blogging – it’s excellent for you that your blog has helped with you journalistic career but if that it your main focus then it that limits your potential readership, it sounds more like the basis for an inspirational longer feature than a book. For a publisher to be interested, you have to have as wide a readership as possible in mind and be able to convince them it is a commercial enough project – you need to be able to tell them how other books on blogging have fared and why yours will do better. Your chapter outlines are very woolly while also too brief. Do you have a longer version? At the moment your synopsis reads like a PR exercise for you and your blog rather than a convincing synopsis for a whole book. You need to be really direct and specific about what is in it for the reader rather than it being about you as an aspiring/established journalist – how can you maximise earning potential for readers etc? But really as you know I have said already it could be better for you to publish it directly – cut out the middle man of the publisher – whatever you do find out all you can about book sales, distribution and marketing to give yourself the best chance possible.

    Linda’s last blog post..Now that’s the type of feedback I like to hear!

  5. Dave says:

    “Nah, i wasn’t aiming at that lol. I was aiming at the fact you left Wordpress a long time ago for all this shiny new output lol.”

    But Richard, this is Wordpress! Haha!

  6. Dave

    Best of luck with it – getting a book published is always good for the CV. I’m interested how your book would differentiate from the blogging books already out there – Blogging Pro, Blogging for Idiots, Blogging for Business et al. From my knowledge of proposals, I think competitor analysis is pretty important to include.

  7. RT Wilcock says:

    well then, you would never of guessed. I thought you had got a host and left it behind. Didnt realise you had just altered the CSS Templates and bought the domain.

    i take it all back and will retract everything i have said.

    I will slink off into the background with my tails between my legs.

    RT Wilcock’s last blog post..Help, professional footballer stuck on fairground ride

  8. Publishers take too long for stuff like this, and take too much (says he writing a book chapter for a traditional publisher). Self publish with Lulu or new startup Blurb.com, and learn some new tricks…

    Paul Bradshaw’s last blog post..Why do you blog?

  9. Concerned, Lincoln says:

    “not letting you chill out and drift of”…

  10. Dave says:

    “not letting you chill out and drift of”

    Good spot. Fixed.

  11. Diane says:

    I disagree with your self-analysis, Dave. Many times you have written very insightful and timely posts analysing aspects of the media (especially digital media) that no-one else is commenting on, or at least not in so intelligent a way: that’s why your blog has got noticed and why the BBC is onto a good thing.

    As for the book, I think uou have the start of a good idea, but as Linda and Sally have said, flesh it out. x

  12. Lesley Smith says:

    I want to buy this!

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