Archive for December, 2007

Journalism Wanted part 2

December 30th, 2007

Following this post — and the comments after it — about a job advert I wasn’t too happy about, I thought I’d add this follow up which I original posted as a comment on this blog here.

Hi Simon!

I have to say, my estimations of the company you represent have u-turned since that original post. The willingness to change the ad is very refreshing indeed!

That said, I still take issue with the notion of ‘journalism’ coming from within a marketing agency. Your colleague, Antony, commented: “We also have one former journalist from a national magazine who writes advertorial-style copy for client and advertorial websites.”

Advertorial, as I see it, is not journalism. It’s PR, through and through. Sure, it requires accurate journalism skills like research, interviewing and similar — but then so does an essay, or a report, or any piece of informed writing.

Antony does acknowledge that advertorial does blur the boundaries between journalism and PR, but suggests that the jobs you and your colleague undertook at your magazine titles involved advertorial work and, thus, your work for Spannerworks is no different.

I’m not for a moment saying journalists don’t write advertorial. They do. I’ve written a couple (but both times insisted my name was nowhere near it). At some magazines and newspapers, journalists will be writing job adverts, or listings, or maybe even setting out Sudoku puzzles.

My point is, not all a journalist does in his/her day to day work should be considered journalism. Advertorials are not journalism — they’re long, expensive adverts. So to say that because someone was doing advertorials when they were a journalist then it surely means they are still being a journalist now is just short-sighted and a little wishful.

Of course, this whole argument falls well and truly on its face when I realise I can’t tell you exactly what I think journalism *is*. But, I’d say it was nigh on impossible to report on a subject when you have an overriding interest in it.

On a lighter note, though, you both make cracking bloggers.  Very interesting reads.

Kind Regards,

Dave

Happy New Year all. I was going to do a year in review post, but I decided I was so sick of seeing articles about 2007 all over the papers I couldn’t be bothered.

Have a good one whatever you decide to do!

Journalist wanted

December 28th, 2007

Debate will go on and on for the rest of humanity about what ‘journalism’ is.

I won’t go into that argument, but something about this job description, posted on journalism.co.uk, makes me wonder how many journalists-in-making get fooled into the PR path through these sorts of adverts:

The internet is changing the way we communicate. Companies are realising that the old marketing models do not work anymore and that marketing needs to be done for people, not at people.

Spannerworks is pioneering new ways for companies to be useful to their customers. Our rapidly expanding content and media division is looking for ambitious, forward thinking journalists to join the team.

The journalist will be instrumental in researching web culture and trends as well as ideas for news and features. You will write copy for PR; case studies; articles; content pages and product descriptions.

That last line I love. The lucky journalist (ahem) will be able to write copy for PR. Great. He or she will also be able to write for case studies (whatever that means… how do you write for case studies?!), articles (doesn’t say where…), content pages (so that’s fillers, then?) and product descriptions (bit like the bloke who works for Argos writing up page 522 of the catalogue).

I have no problem with people wanting to enter the world of PR. Indeed, without PR around a journalist’s job would be a LOT harder. What I have a problem with is when jobs such as this are advertised as journalism. Journalism it is certainly not.

Bah humbug.

Boxing Day Footie

December 26th, 2007

I love it. Today I’ll be watching Cambridge United v Histon. Bitter rivals.

Take a look at this post from student journalist Peter Evans. It’s a cracking list. If you’re following football this festive season, try and guess which festive pun your football team will be on the end of!

links for 2007-12-26

December 26th, 2007

Merry Christmas from jBlog

December 24th, 2007

So that’s just me, then. But still — Merry Christmas everyone!

Lunch with Andrew Gilligan

December 20th, 2007

Today I met Andrew Gilligan. I’d contacted him last month about interviewing him about his role in the David Kelly saga, and to my delight, he’d suggested I come down to the Standard to meet him and have lunch.

So I hopped down to London (not literally…) today. I’d never been to the Evening Standard which, as I’ve now learned, forms part of the Northcliffe Building in Kensington.

And my, what a grand building it is. The visitor entrance brings you through to a tidy little entrance way, where fresh copies of the day’s Standard, Metro and Lite (all edited here) lie neatly on the table. Andrew was running a little late — he was covering a breaking story — so I had a few moments to take in my surroundings in the waiting area. Looking up and around, my appetite for all things internet was well and truly whet — a big screen displaying snapshots of Associated Northcliffe Digital’s finest online offerings was on rotation.

I was impressed. Humbled, even. After all, having made some great progress with university media at Lincoln (founding The Linc) and my reasonable success with this blog, it’s easy to forget just how minute one single journalist is in this vast media world. I’ve never assumed otherwise, but today was a reminder that even media small-fry are plenty of rungs up the ladder from me, and will be for quite some time.

Thing is, I wasn’t even in the proper building yet. I was ushered upstairs by a security guard (at least… that’s what I assume he was…) into the main area. Restaurants, trees… fountains. Walk into that building as a journalist and try not to feel inspired — I challenge you.

I was taken up to the Standard newsroom by a woman named Liz. This was the first person at the paper I had come in contact with so, wanting to appear keen, I attempted some form of related chat.

“This…er…. this place… fantastic!” I managed, sounding like I hadn’t quite grasped how to speak, let alone be a journalist.

Liz sat me down at Andrew’s desk. I took a while to peer around the newsroom — by far the biggest I’ve been in so far . I don’t know if this is the norm with all large newsrooms, but half way across the room is a massive digital clock, like the sort you’d find at train stations, ticking away. Sure, you’ve seen one clock you’ve seen them all, but I imagine that come deadline time (of which there are three a day!), that clock clatters the back of your head, making that noise you hear inbetween scenes on 24. Chu-chunk! Chu-chunk! Aaahhh!

The newsroom was decorated with all sorts of digital gadgetry, including what looked like a rather sophisticated subbing and layout chart that I couldn’t make head nor tail out of. Thankfully, I won’t have to.

Andrew arrived from his story at about 2pm. He took me around the building, through the Daily Mail offices which, for some reason, were a lot more friendly looking than I imagined. It felt odd. At that moment I was among a group of journalists that I constantly disagree with — often very strongly. I could sit at my computer all day and say “this is crap, that was wrong” etc, but yet when actually there, I would have found it difficult to even take the mick out of someone’s tie.

I tried to spot some recognisable faces, but didn’t manage.

We headed out the building to have some lunch. A brisk walk around Kensington (for it was the coldest day since the Ice Age) led us too a cracking little restaurant, and Andrew and I discussed a whole range of topics, mainly focused around the Hutton Inquiry.

He was refreshingly frank with me about the whole affair. He expressed regret at some aspects of what had happened, such as the wording of his answers on the Today show. Given another chance, he said, he would certainly have pre-recorded the segment that caused the uproar.

Most interesting, I thought, was how he said the BBC reacted. Although he was never pressured to leave, Andrew felt that, seeing as the likes of Greg Dyke had resigned, he just had to go, even if it did appear to be an admission of guilt. Which, he stressed, it wasn’t. He saw no future at the Beeb. In his words: “I didn’t want to be the BBC’s highest paid traffic reporter.”

He doesn’t feel responsible for David Kelly’s death, and accepts it was suicide (rather than murder, as it has been suggested, at least between some lines of newspapers). I get the sense, though, that it has taken Andrew a while to swallow that thought.

On the subject of the BBC, Andrew worries that too many people in high positions have come from the producer route, rather than the journalism route. He poked fun at the all too common scene of some hapless reporter stood outside a building at half past ten telling us all that, amazingly, nothing really has happened since this afternoon.

We spoke about a lot more, but I’m going to perhaps save that for another time.

After lunch, we headed back to the newsroom. At this point I wondered how Andrew manages to actually write any copy. His piece in the Standard today was no small effort — especially when considering the delicate subject matter.

I’m absolutely delighted to say that following our lunch, Andrew has invited me back to the Standard in the new year for some work experience. Of course, the opportunity to work alongside one of the finest investigative journalists in the country is one I couldn’t possibly turn down.

I’d like to publicly thank Andrew for inviting me to London today.

links for 2007-12-20

December 20th, 2007

If you’re a columnist, look away now!

December 19th, 2007

Columnists who write about their own lives are rubbish. Aside from Dom Joly, I can’t bear to read a single word written. Tracey Emin can naff off.

Cath Janes hilariously agrees…

Nothing makes me wave my fist in the air quite as much as the I-lost-my-sock-in-the-wash toss spewed out by writers who think that the minutae of their daily lives is of even vague interest to anyone but themselves. Please, write about being hit by a train, the perils of bigamy or becoming a lion tamer but do not bother me with another tale of how burdened you are by having to find a lampshade that matches your bloody curtains.

YES!

The best football interview this year

December 16th, 2007

Never thought I’d say this, but the best football interview this year has just been broadcast. On ‘Parkinson’.

Yes: PARKINSON.

It’ll be on YouTube by the morning, no doubt, but what a fantastic piece of television. David Beckham opened up like no professional I’ve ever seen. A candid, emotional recollection of his recent career.

A fantastic send off for ol’ Parky.

Five things that can make a newspaper website absolutely postively wonderfully great

December 16th, 2007

My own thoughts on newspapers, at this stage in my blog/career/life, may not hold much gravitas against some of the big opinions out there, but with my impending trip to New Zealand in May, I thought it’s about time I started actively collecting some thoughts on online journalism.

Over the next few months, I’ll be posting some ideas that I hope will make up a big part of what I can teach when I get over there. As ever, I appreciate everyone’s feedback. I’m toying with calling a new category ‘Dave Lee Down Under’ … but that might be a little, excuse me, shit. But who knows.

Tonight (or rather, this morning… my sleep patterns have been manic ever since that poxy Ricky Hatton fight…), I want to just simply lay down five things that I feel make newspaper sites great. Not all newspaper sites do these things. In fact, only a couple manage them all, so I guess it will give me something to aim towards when I get stuck in out in NZ.

Some of these are probably strikingly obvious; but then I think if there aren’t many sites doing it, then maybe it’s worth being reminded of them.

So here we go…

Five things that can make a newspaper website absolutely postively wonderfully great

1. Embedded video. It’s the broadband age. You don’t need to ask me if I want Windows Media Player, or Realplayer… or anything. Stick it in my browser. Make it load quickly. Make it load the rest of it while I’m watching the start of it. And, for crying out loud, give me a volume adjuster that goes beyond ‘on’ and ‘mute’.

2. A special way of telling us something BIG is happening. Odd one, this, but there’s something really brilliant about how the BBC homepage transforms when a big story is breaking. When there’s a big, single headline on the newspage, you know something has really kicked off. I’ll come clean here and admit I’m not sure how the UK papers handle big stories breaking on their sites. My natural instinct is to go straight to the BBC. I think we all do, no? Sky News have great presentation on their site, but the ‘Top Story’ graphic seems to be the same whether it’s a story on a missing dog or a missing serial killer. There’s an element of ‘boy who cried wolf’ about it.

3. Comments comments comments, and NO, I don’t want to sign up… or even sign in. Laziness? Maybe. News is quick. Blogs are quick. Everything about newspaper websites should be quick, and yet, for some reason, I’m forced to sign up in order to add my own view on proceedings. Yes, Daily Telegraph, I’m pointing at YOU. I don’t want to sign up to My Telegraph. If I want to save stories, I’ll use del.icio.us, which does it much better.

4. YES… get blogging, but please, be serious about it. I don’t think it’s essential that newspaper sites have blogs. I really don’t. So newspapers shouldn’t feel obliged to just blog because it’s the “thing to do” these days. Come up with a good angle. A solid background to which you can build. Local papers are god awful at this, when really, local press is perhaps in the best position to fully utilise the blogging world. Take my local paper, The Hunts Post. I learnt an awful lot there in the short placement I had, and it’s a fantastic paper. One of the best local campaigning rags I’ve ever come across. But then there’s the blogs. Urgh. The one I linked to there was the first I came across — but I need not go further. A look at his latest posts brings up such gems as:

First of all, let me congratulate you. By clicking on the links you have, you have put yourself among the elite few who read this blog.

And unfortunately I think the emphasis there should be on few – in the six weeks or so this blog has been online, it has been viewed a total of 14 times. I suspect around half of those are either by me or by people I know, so if you don’t fall into that category you can consider yourself even more special. Well done.

Ouch. Kill it, Archant. KILL IT!

5. Show me who you are. Another fairly random one, but I think this is quite important. In TV, each report is signed off by the reporter: “This is Bob McBobstein, BBC News, Baghdad.” Good. Each newspaper article — give or take the odd one — is given some credit to its reporter. Even better, I find is when we get to see the person. A little photo. It’s strange, but I prefer reading articles on Comment is Free when I can see the person’s face. I’m sure I’m not alone in this… otherwise I guess they wouldn’t bother putting a picture on there.

In local news, this is very important. Although on an entirely different scale, I was stopped at university the other day by someone who said “Hey… you edit the newspaper, don’t you? Have you done something on this…?”. As it turns out, we hadn’t. But now we will. They wouldn’t have known who I was had my picture not been in the newspaper. A small headshot of a reporter speaks volumes to me. It says: “This is me. I’m passing this information to you, and I’m so confident in it, that I’m prepared to put my name and face to it.”

A good example of this? Andrew Gilligan’s latest triumph.*

****

And that’s it. Easy. Of course, this list is not exhaustive — I could have written about having navigation menus that are too bloody long, or adverts that wobble in from the right hand side and refuse to go away without making lots of noise. But those five seem to strike a chord with me. Maybe they do for you too.

* We think, maybe, not sure yet… perhaps. Probably.