I’ve read a lot of advice when it comes to new media. Plenty of how-to guides are out there if you look. But none as good as this from Paul Bradshaw:

So here’s what my 21st century newsroom does with a story once it’s published. It seeks to make connections – along these lines:

• Who can I connect with?
• What did the journalist read to write this?
• Where did this happen?
• When are events coming up that I need to be aware of?
• Why should I care?
• How can I make a difference?

Read the rest of the post. Print it out, stick it on the wall…. hell, why not get it as a delightful buttock-based tattoo? Whatever, so long as you remember it.

Times columnist Libby Purves will be visiting the University of Lincoln tonight. Any Lincoln-based readers can come along, 6pm in the Cargill Lecture Theatre (just go to the main big university building and you’ll find it no problem).

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